The unofficial blog.

Wednesday, May 09, 2007

Where have all the viewers gone?

POSTED: 10:46 a.m. EDT, May 9, 2007
Story Highlights
• Major network viewership down this spring
• Some reasons: DST, time-shifting, other activities
• Networks trying to find ways to cope -- so advertisers are happy

NEW YORK (AP) -- Maybe they're outside in the garden. They could be playing softball. Or perhaps they're just plain bored.

In TV's worst spring in recent memory, a startling number of Americans drifted away from television the past two months: More than 2.5 million fewer people were watching ABC, CBS, NBC and Fox than at the same time last year, statistics show.

Everyone has a theory to explain the plummeting ratings: early Daylight Savings Time, more reruns, bad shows, more shows being recorded or downloaded or streamed. (Blog: What -- and when -- are you watching?) Click here for more.

Dear totally clueless idiot.

Your former viewers are NOT in the garden.

Your former viewers are NOT playing softball.

Your former viewers are NOT abducted by aliens.

Your former viewers are happy and healthy and sitting right here reading blogs like this one BECAUSE YOUR FORMER VIEWERS DO NOT LIKE BEING LIED TO, and THAT is why they are turning off their TV sets. ~ Mike Rivero


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